
The buy and the sell and the compromise
In general, give more than you receive, and keep the wheels in motion.
The issues service providers are facing are just as much as issues faced by consumers.
Internet marketing is not for sissies, and it takes a wide range of set skills to effectively deliver a service.
In doing internet marketing for clients I have learnt a few things about people and then some.
There are numerous dos and don ts. In this writing, I will be focusing on a few relevant issues I face daily.
The client is always right and the client is often wrong. Depending on who is buying the whisky.
A typical scenario these days is when the client has this false belief that by investing in internet marketing they are going to 10x their investment in a month.
It simply doesn’t work that way in life or anywhere unless you win the lotto.
To sell in this fast pace environment service providers often oversell to land a client. This false perception remains with the client no matter where they go afterwards.
Kiss that goodbye K..eep I…t S…imple S..imon
Fancy presentations and websites may keep a potential client entertained for a few minutes, however, if the hook is not big enough they will move away? The answer to this is to deceive the client and mask the probable outcomes with a very limited budget?
People sell stuff and presentations, and fancy websites are just tools to use.
Never offer more than you can practically deliver. A typical example would be to visit the grocery store and buy a packet of apples. Place them on the scale and purchase at the tagged price. You are getting several apples equal to the purchase price.
Offer an internet service whether building a website and doing the social media along with that take them to your digital scale and weigh them and sell at the relevant price. You are getting a service equal to the purchase price.
Apples feed the body and digital the mind same thing no?
The buy and sell meet, and often compromise. that’s the way to go in this life.
Explain to the client that outcomes are measured against the input. Input, in this case, is not just from the service provider. It may be a larger advertising budget. It may be an increase in fees for the provider to deliver more hours or skills and designs. Providing a larger presence on social media.
Whatever the case is the same principles apply online or offline.
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